Care
Create environments where people can do their best work.
Take care in the craft; understand customers, question assumptions and pay attention to detail.
Care.Clarity.Conviction.
The principles that have shaped how I lead teams, make decisions and build products.
Clarity
Turn ambiguity into shared direction.
Make the problem visible, align people around it and help teams understand where they're going and why.
Conviction
Strong opinions, loosely held.
Progress depends on choosing a direction, making trade-offs and accepting responsibility for the outcome.
Case studies
Ai transformation
Helped enact an Ai proficiency framework across a large design organisation; translating strategic direction into workflows, expectations and capability development after the DoorDash acquisition.
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Scaling consumer growth
Led Product Design across Consumer Growth at Deliveroo, spreading design investment across acquisition, activation, retention and reactivation based on customer data and experimentation, contributing to +13.9% YoY MAU growth and $72.7m annualised GOV.
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Understanding how people buy cars
Commissioned Carwow's first behavioural research programme to understand how people buy cars, then turned that insight into product strategy and a mobile proposition built around real-world moments of interest.
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Looking beyond the product
Extended Motorway beyond the online auction into a managed collection experience, closing the gap between a completed transaction and the handover customers remembered most.
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Transforming one of travel's original online brands
Led the end-to-end Cheapflights rebrand across Product, Marketing and Executive leadership, launching fifteen responsive websites, a new mobile app and a global design system.
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